— this is a private portfolio —

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PRODUCT DESIGNER — GENEVA

Designing products
people actually
want to use.

Founding designer, UX & UI. I turn complex problems into calm, clear experiences.

SELECTED WORK

___ / \ | o o | \___/

01 — product

Design System

Scalable component library from zero.

.----. | | '----'

02 — ux

Onboarding Flow

Reduced drop-off by 40%.

/\ /\ / \/ \ \ /\ / \/ \/

03 — founding

0 to 1

Built the product from scratch.

about

I am a product designer based in Geneva. I specialise in founding design — joining early-stage teams and building the design function from the ground up.

approach

I believe good design is invisible. It gets out of the way and lets people do what they came to do.

writing

Notes on craft

see all

Design Systems

Why your tokens are lying to you

The gap between what design tokens promise and what they deliver in practice.

June 2026 5 min read

The invisible interface

May 2026

Founding

Designing alone

Apr 2026